Introduction Pricing jobs is one of the hardest parts of running a contracting business—and getting it wrong can sink your company. If you’ve ever looked back at a project and…
Forge Legacy helps blue-collar and trades entrepreneurs escape firefighting, fix broken margins, and install systems that let the business thrive without them.
Forge Legacy helps blue-collar and trades entrepreneurs escape firefighting, fix broken margins, and install systems that let the business thrive without them.
You hustle, you push, and you get this far. But then the growth stalls because what got you here won’t get you further.
Without systems, the owner ends up being the bottleneck. Everything flows through you, and that ceiling is hard to break.
When numbers aren’t clear, every decision feels like a guess. You’re never sure if you’re making money or losing it.
Most businesses don’t actually have a sales problem. They have a margin problem. You can sell more and work harder, but if the pricing is broken, you’ll never get ahead.
That’s why I created True Margin. It’s the first step we take with almost every owner. I parachute into your business, tear down and rebuild your pricing models, and bring financial clarity you can finally trust.
What you’ll walk away with:
This isn’t theory. It’s practical, tested, and designed to change your bottom line fast.
Most businesses don’t actually have a sales problem. They have a margin problem. You can sell more and work harder, but if the pricing is broken, you’ll never get ahead.
That’s why I created True Margin. It’s the first step we take with almost every owner. I parachute into your business, tear down and rebuild your pricing models, and bring financial clarity you can finally trust.
What you’ll walk away with:
This isn’t theory. It’s practical, tested, and designed to change your bottom line fast.
Position your business to win, strengthen your sales approach, and create a pipeline that doesn’t rely on luck.
Put in place the roles, accountability, and operating rhythms that let the business run without everything falling on you.
Use the tools and numbers you already have to make better decisions, without guesswork.
I built my first business the hard way – long hours, constant firefighting, and learning every lesson the hard way. Owning a business gave me more than a paycheque. It gave me purpose, confidence, and the ability to shape my life on my terms. But it also showed me how easy it is to get stuck when margins are broken, systems are missing, and the owner is carrying everything alone.
The turning point came when I started going to industry events. I realized I came alive every time I had a real conversation with another owner. Some commended my ability to simplify complex problems. Others took my advice, acted on it, and came back with wins that changed their business. That’s when it hit me – my true passion wasn’t in selling landscaping services to homeowners. It was in helping other business owners, people like me, overcome the same barriers I had fought through.
Over the years, I’ve invested more than $250,000 in coaching, consulting, and programs. That time and money weren’t just an expense – they were the forge. They shaped me, revealed what I’m good at, and showed me where I can make the biggest impact. I discovered who I really am through trials, setbacks, and breakthroughs. And now I help other owners walk that same imperfect process with confidence.
As I grew, I also realized something important: business is never separate from life. When your business is healthy, it fuels your health, your wealth, and your relationships. Forge Legacy exists to help you strengthen the business so it can strengthen every part of your life – and leave a legacy you’re proud of.
And for me, this is personal. Forge Legacy is my own legacy – a way to help others rise to the top, become the cream of the crop, and realize their potential. It’s one of the ways I live out my life’s purpose: to help and protect others while pushing myself toward my fullest potential.
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Introduction Pricing jobs is one of the hardest parts of running a contracting business—and getting it wrong can sink your company. If you’ve ever looked back at a project and…