Build the Legacy You Deserve

Forge Legacy helps blue-collar and trades entrepreneurs escape firefighting, fix broken margins, and install systems that let the business thrive without them.

Build the Legacy You Deserve

Forge Legacy helps blue-collar and trades entrepreneurs escape firefighting, fix broken margins, and install systems that let the business thrive without them.

Why Most Owners Stay Stuck

Stalled Growth

You hustle, you push, and you get this far. But then the growth stalls because what got you here won’t get you further.

Leadership Bottlenecks

Without systems, the owner ends up being the bottleneck. Everything flows through you, and that ceiling is hard to break.

Financial Fog

When numbers aren’t clear, every decision feels like a guess. You’re never sure if you’re making money or losing it.

True Margin: Profit Clarity in 90 Days

Most businesses don’t actually have a sales problem. They have a margin problem. You can sell more and work harder, but if the pricing is broken, you’ll never get ahead.

That’s why I created True Margin. It’s the first step we take with almost every owner. I parachute into your business, tear down and rebuild your pricing models, and bring financial clarity you can finally trust.

What you’ll walk away with:

  • Pricing models that reflect the real cost of doing business
  • A clear picture of where profit is leaking
  • Step-by-step SOPs so your team quotes consistently
  • Training so those systems actually get used


This isn’t theory. It’s practical, tested, and designed to change your bottom line fast.

More Than Just Pricing

True Margin gets you profitable, but that’s just the start. Forge Legacy helps owners move from surviving to leading by working on three core areas:

Strategic Growth

Position your business to win, strengthen your sales approach, and create a pipeline that doesn’t rely on luck.

Leadership Systems

Put in place the roles, accountability, and operating rhythms that let the business run without everything falling on you.

Financial Clarity

Use the tools and numbers you already have to make better decisions, without guesswork.

Why Forge Legacy Exists

I built my first business the hard way – long hours, constant firefighting, and learning every lesson the hard way. Owning a business gave me more than a paycheque. It gave me purpose, confidence, and the ability to shape my life on my terms. But it also showed me how easy it is to get stuck when margins are broken, systems are missing, and the owner is carrying everything alone.

The turning point came when I started going to industry events. I realized I came alive every time I had a real conversation with another owner. Some commended my ability to simplify complex problems. Others took my advice, acted on it, and came back with wins that changed their business. That’s when it hit me – my true passion wasn’t in selling landscaping services to homeowners. It was in helping other business owners, people like me, overcome the same barriers I had fought through.

Over the years, I’ve invested more than $250,000 in coaching, consulting, and programs. That time and money weren’t just an expense – they were the forge. They shaped me, revealed what I’m good at, and showed me where I can make the biggest impact. I discovered who I really am through trials, setbacks, and breakthroughs. And now I help other owners walk that same imperfect process with confidence.

As I grew, I also realized something important: business is never separate from life. When your business is healthy, it fuels your health, your wealth, and your relationships. Forge Legacy exists to help you strengthen the business so it can strengthen every part of your life – and leave a legacy you’re proud of.

And for me, this is personal. Forge Legacy is my own legacy – a way to help others rise to the top, become the cream of the crop, and realize their potential. It’s one of the ways I live out my life’s purpose: to help and protect others while pushing myself toward my fullest potential.

Personal Testimonials

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John Doe Staff Manager

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Mackrich Staff Manager

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Valensia Staff Manager

Insights for Owners

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